Dengue campaign: four Instagram posts and one reference infographic

The situation

The official channel already ran 3M Plus reminders, but the posts stopped at a list of instructions. Readers saw drain, cover, bury repeatedly without ever learning which mosquito was meant or where it breeds in their own home.

Who it was for

Urban Instagram users reading while scrolling quickly on a phone. They will not open a link for the explanation, so the whole message has to finish inside one screen.

Approach

I built four posts as a single sequence rather than four separate messages: one opens on a recognisable situation, one explains the mosquito's physical markings and biting hours, one shows breeding sites in a post-disaster neighbourhood, and one closes with a single ask. The landscape infographic sits apart as the full reference, so the four posts do not each have to carry everything.

Craft and compliance

4:5 for the posts and 16:9 for the infographic. Each post carries one message only, with key words in an accent colour so they survive being scaled down in a feed. Background photographs get a dark layer before any text is placed, which keeps contrast safe without flattening the photograph.

Outcome

The four posts have been published as one sequence through the institution's official channel, and the reference infographic has not been published yet.

Evidence The only evidence is the material files, the post sequence published and the infographic not. There is no before-and-after measurement, so a change in residents' behaviour cannot be claimed from this work.

Reflection

The reference infographic was finished last, even though its content was needed first to keep the four posts from repeating each other. Next time the reference comes first and gets broken into the sequence afterwards.