Diabetes: twelve panels for two readers
Two sequences on diabetes: one for adults living with a diagnosis, one for parents who need to recognise the symptoms in a child.
| Year | 2024 |
|---|---|
| Programme area | Disease prevention |
| Formats | Social media |
| My role | Visual designer and layout. The substance follows the standing diabetes guidance; I set the order of the messages and made the illustrations. |
The situation
Diabetes is among the most common reasons for a Puskesmas visit, yet the material in circulation only explains what diabetes is. Two groups of readers with different needs, adult patients and parents of at-risk children, get the same piece.
Who it was for
The first reader is an adult patient already diagnosed who needs to know what to do every day. The second is a parent who is not looking for diabetes information at all, and will only read it if the symptoms are recognised first.
Approach
I split the material into two sequences with different openings. The adult sequence opens on daily actions and explains the disease afterwards, because its reader already knows they have it. The child sequence opens with normal blood sugar levels and one direct question, because its reader does not yet think there is a problem.
Craft and compliance
Twelve 1:1 panels, in two sequences of six. The adult sequence uses a light ground with blocks of colour; the child sequence uses a soft pink ground so it does not frighten parents. Each sequence carries one panel of reference figures, because those are what gets asked again at the clinic.
Outcome
The six panels of the adult sequence have been published through the institution's official channel, and the six panels of the child sequence have not been published yet.
Evidence The only evidence is the material files, one sequence published and one not. No blood glucose measurements were taken before and after, so a fall in diabetes figures cannot be claimed.
Reflection
The child sequence used the terms type 1 and type 2 in its second panel, though a parent who has just recognised a symptom does not need that distinction yet. The symptom panel now comes first and the terms are explained afterwards.
Work samples
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